Resources Library by ANA

From intuition to knowledge or implementing the intuition (French)

In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Veronique Laroche, Jean-Paul Chabanet

June 15, 1986

The use of expert systems in marketing

Expert Systems provide a means whereby the knowledge, experience and practices of an organisation can be brought together in easily accessible ways. Hence it becomes possible for the less knowledgeable, experienced or practiced people in an...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: John Davis

June 15, 1986

From intuition to knowledge or implementing the intuition

In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Veronique Laroche, Jean-Paul Chabanet

June 15, 1986

Behavioural structuring of markets by configuration frequency analysis (German)

Exact knowledge of target groups is necessary for offering products in every market. This implies to structure the market by relevant aspects. The best known and most frequently used procedures to get target groups are structural divisions (regional,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Klaus Haupt, Gerhard Batz

Company: PSYMA

June 15, 1984

Behavioural structuring of markets by configuration frequency analysis

Exact knowledge of target groups is necessary for offering products in every market. This implies to structure the market by relevant aspects. The best known and most frequently used procedures to get target groups are structural divisions (regional,...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Gerhard Batz, Klaus Haupt

Company: PSYMA

June 15, 1984

Off the beaten track

This paper deals with new methods of determining target groups in media research. Over the past three decades, media research has essentially developed in response to the advertising industry's interest in information about how large segments of...

Catalogue: Seminar 1982: Improving Media Research

Authors: Elisabeth Noelle-Neumann, Friedrich W. R. Tennstädt

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1982

The London experiment

We may take the primary objective of the basic readership survey in each country to be to obtain for large numbers of publications estimates of average issue readership that are repeatable and stable, acceptably accurate and free from biases between...

Catalogue: Seminar 1982: Improving Media Research

Author: Pym Cornish

June 15, 1982

Data collection methods applied in Algeria, Egypt, Turkey and Colombia

The paper discusses a number of primary data collection methods applied in Algeria, Egypt, Turkey and Colombia as part of an empirical research project with the purpose to evaluate the marketing of six protein-rich food products to malnourished...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Viveka Linde

Company: Marknads Systematik AB

September 1, 1981

Video Questionnaire©

CFRO (GSI), with the assistance of the Direction Generals des Telecommunications (DGT) has decided to test, on the implementation of the TELETEL experiment, the administration of "general public questionnaires" through telematics. This application,...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Jean-Paul Almetti, Michel Bertoux

August 1, 1981